Zen proverb 20 : Aishin

Hello! I am Katsuya Yasuda from Yasuda Consulting.

I’ll introduce new Zen proverb. It is “AISHIN.”

AI means “love.”

SHIN means “heart.”

ZEN encourages to throw everything away.

To love someone is the start of an obsession.

Let’s toss the loving heart for your lover.


Zen proverb 18 : Ichigyozanmai

Hello! This is Katsuya Yasuda from Yasuda Consulting.

I will introduce a new Zen proverb. It is “Ichigyozanmai.”

Ichigyo means only one action.

Zanmai means all you want to do.

So Ichigyozanmai means to do only one action which you want to do.

Do you have such an action?

In my case, it is roasting coffee beans. it is my hobby.

I always focus to make delicious coffee. But only one thing I can do is to toss the frying pan. I don’t think anything except tossing it.

It is mental concentration.

Zen proverb 16 : Wakoudoujin

Hello! This is Katsuya Yasuda from Yasuda Consulting.

I will introduce a new Zen proverb. It is “Wakoudoujin.”

It means that we should humbly help everyone.

Even though you hold a high position, you should conceal it.

Even though you have a high ability, you shouldn’t show off.

To conceal and to show off means that you should be like a dust.


I am in charge of lecturer of construction business seminar with the theme “Three points before proceeding with work style reform”

Hello everyone. It is Yasuda Consulting Yasuda. Today I will describe the construction business management seminar with the theme “Three points before proceeding with work style reform.”

It is given the proposition “How to talk to young people about the construction industry coming in several years” at the root of the work style reform in the construction industry. Construction investment is sluggish in Japan, which is entering an aging society with a declining population. While the disaster such as earthquake, heavy rains and others occurs frequently, the role of the construction industry is very important.

Therefore, various things are being studied in 2 aspects. One is the improvement of productivity. Another is the securing of human resources.

With the improvement of productivity, the keyword “iConstruction” has become popular well. BIM, which models various information of buildings by using IT, has been developing for many years. And CIM recently became the popular keyword in the civil engineering field. “CIM introduction guidelines” is released by MLIT. While utilizing technologies such as AI and IoT, we aim to increase productivity by 20% by 2025.

Securing personnel is related to “work style reform”, in the construction industry, holidays are secured, long-term labor measures, improvement of treatment, etc. are urged. Shortening of working hours leads to a prolonged construction period, so “The guidelines for proper construction period setting ” are released by MLIT to prevent dumping in the construction period and to properly incorporate indirect expenses affected by the construction period into the contract price. “The system for the career in Construction Industry ” attracts attention for improvement of treatment. It is an effort to visualize the experience of technicians who are moving across the field. This system started from this year.

The contents described so far are part of the external environment in the construction industry. In order to break down such situations, we will promote IT and work style reform, but there are many points to keep in mind.

Looking at the feet, there are frequent occurrences such as “There is no entry even if you hire a job”, “Even if there are some entries, none come to the job interview”, “Even if you hire someone, he does not come from the first day”. It is easy to tidy up that as “nowadays …” But then nothing will progress. That’s why companies must think about what they can do. Therefore, in the second half of the seminar, I will explain about “building an organization where people gather.”

What you need for “building an organization where people gather” is three elements of growth, accomplishment, and companion. It is three necessary for “people become happy through work”.

Challenge is necessary for growth. Continue to provide such opportunities.
Dreams and goals are necessary for achievement. Sharing with dreams that everyone can attach.
We talk about people who can recognize each other and respect each other. To do so requires appreciation and approval.
In these seminars, I explained these three elements with examples in more detail.

Zen proverb 15 : Chisoku

Hello! This is Katsuya Yasuda from Yasuda Consulting.

I will introduce new Zen proverb. It is “Chisoku.”

“Chi” means to know.

“Soku” means “sufficient.”

Do you want more?

Do you feel it isn’t enough?

You already have enough.

If you can realize it, you can feel happy.

The person who knows that I have enough is the closest to be happy.


Zen proverb 14 : Mukudoku

I will introduce a new Zen proverb. It is “MUKUDOKU.”

We can empty our mind by doing virtuous acts while being unnoticed.

“Kudoku” means rewards for virtuous acts.

But we shouldn’t desire rewards.

We shouldn’t think our action is virtuous or not.

Doing virtuous acts is as same as not doing such things.

“Mu” means ‘nothing.’

We can live without doing any virtuous acts.

We should appreciate getting opportunities to do virtuous acts.

Zen proverb 13 : Wakeiseijaku

I introduce new Zen proverb. It is “WA KEI SEI JAKU.”

WA means harmony in Japan. and it doesn’t mean “same”.

We have our individuality one another. it is vital for harmony.

If music tones are same, harmony will not happen.

C, E, G tone will make good harmony.

This Zen proverb says we should respect each other for good harmony.

Building the Future! Management Innovation Seminar for Construction Companies

Hello! It is Katsuya Yasuda from Yasuda Consulting. Today I will write about Keynote lecture which I took charge of at the safety and health convention held by a construction company in Fukuoka prefecture.

This company is a construction company, a leading general contractor headquartered in Osaka. A lot of cooperating companies gathered at the convention.

The title of the lecture is “Building the Future! Management Innovation Seminar for Construction Companies”

And the contents are as follows.

  1. Confirmation of 6 basic items of management
  2. What is management innovation
  3. All you need is a clear vision
  4. External environment in the construction industry
  5. Draft the strategy to realize the vision
  6. Draft the action plan based on strategy
  7. Cases of management innovation
  8. Utilization of management innovation support system

The construction industry has a feeling of blockage accompanying talent shortage and market shrinkage. There are many managers who give up and have bad moods. But then it falls into a negative spiral. They need the breakthrough against the current situation. I have talked a lot about hints to find hope, dream, vision for the future. The point is external environment. Opportunities and threats are two sides of the same. How you perceive depends on your way of thinking.

There are a lot of management innovation cases. New business, new construction method, new construction material, new market … There are various patterns.

I feel that important point for the success of innovation is the manager highly motivated. “Hints of management innovation” does not come down from the sky. You should find out for yourself. For that, it is important to move around a lot.

I have talked a lot about these contents. I am pleased if one company wakes up to the necessity of management innovation!