Zen proverb 6 : Gahoujin

Hello! I am Katsuya Yasuda from Yasuda Consulting.

I will introduce Zen proverb “Gahoujin.”

It simply means that I meet someone.

The real meaning is that meeting someone is vital for everyone.

We can learn from someone because everyone has different sense of values and different way of thinking.

We should value diversity.

Zen proverb 5 : Sottaku no ki

Hello. I am Katsuya Yasuda from Yasuda Consulting.

I will introduce 5th Zen proverb “Sottaku no ki” today.

Sottaku means baby chicken breaking egg shell from inside and mother chicken pecking from outside.

Ki means timing.

If timing of breaking and pecking is not good , baby can’t be born and might be died. So timing is very important for birth.

We can replace “baby and mother” to “teacher and student” or “boss and subordinate.”

In any case, Making effort from baby and Support from mother are important and both must do one’s best.

Zen proverb 2 : Kissako

I introduce next Zen proverb “Kissako.”

It only means “Here’s some tea.” but includes Japanese “OMOTENASHI” mind.

In business cases, many people will visit at your office with many reasons for example sales, agreement, and apology.

Let’s say “Hear’s some tea” in any case.

Can you say it even if a guest is an unbidden?

I am looking for a publisher to bring out my book of English language edition.

Through my work as a management consultant I have given advice to many executives. When a company is performing poorly, there are always underlying reasons. These reasons vary from company to company. When I looked into the causes, I found that there were ten main factors. I also found that companies that can clear all ten factors are more successful in business.

I have used this idea as the theme for many seminars in which I have lectured over the years. The audiences at these seminars usually seem very satisfied. In the questionnaires that they answer at the close of the event, they often write that my words help them to grasp the elements they need for management in an organized way. So to explain these contents carefully and in more detail, I thought it would be a
good idea to produce a book based on the seminar contents.

This is how I came to write the present book. This book has already been published in Japanese and now I am looking for a publisher to bring out an English language edition.


I have served as a lecturer at the Sakai Chamber of Commerce and Industry for the Foundation Preparation Seminar! !

I have been a lecturer at the Sakai Chamber of Commerce and Industry in Osaka on March 10, as a lecturer at the Foundation Preparation Seminar. It is a one day completion seminar packing a lot of knowledge from 10am to 5pm.

About 90 people participated on the day. A big venue was surrounded by enthusiasm of the students and my enthusiasm. I was able to do seminars with a moderate tension.

the contents are as follows.

  1. Think about founding
  2. What you need for managers
  3. Leverage your strengths
  4. Think about the motive for founding
  5. Foundation pattern
  6. About the founding plan
  7. Management strategy that takes advantage of strengths and opportunities
  8. Clarification of business concept
  9. Marketing Points
  10. 3C analysis
  11. Marketing 4P
  12. Points of fund planning
  13. Points of sales planning
  14. Information on the homepage, blog
  15. Opening of online shops and attracting customers, conversions
  16. SNS
  17. Use the cloud
  18. Start-up procedure

This picture is an explanation of the management ability as “2 What you need for managers”, and I introduce examples of how to manage my time. It is Yasuda’s time management method that is reflected on the slide, but I do the thing to find the gap time by dropping the schedule of the next week into the timetable at the weekend.

This is a picture I am talking about authority and responsibility in “1 thinking about founding”. Even if studying with such books as these founder ‘s minds, it is hard to understand. I explain to the students that they are putting their souls into words and making total sense.

I can not tell you all about the state of the seminar, but I think that the atmosphere has been transmitted. Everyone who intends to establish a business, a business school and a foundation seminar are held at various chambers of commerce and industry, commerce and industry etc in Japan. Why do not you take classes once?

The seminar about the construction business management at Kagoshima Pref in Japan.

Hello. I am Katsuya Yasuda from Yasuda Consulting. Today, I will introduce the seminar about the construction business management which I have given at the Kagoshima Chamber of Commerce and Industry on February 6.

I have given the lecture for entrepreneurs  at this Chamber of Commerce and Industry before. The stuff was satisfied with my lecture and asked me for the seminar of construction industry a few months ago.

Many people attended the seminar. it has only 90 minutes and included following 10 topics. I should keep talking all the time.

  1. Necessity of management philosophy
  2. Vision as the passing point of pursuit of ideals
  3. Companies’ strengths needed to reach a vision
  4. Environmental analysis to take advantage of strengths
  5. Management strategy for reaching vision
  6. Planning based on management strategy
  7. Management’s role
  8. Organizations that motivate employees
  9. Motivation
  10. Sociality to consider the significance of existence of a company

These 10 points make a company supreme. But such company doesn’t put the most importance on sales or profits.

How many customers became happy?

And how happy are the employees feeling in providing their products and services?

These 2 factors are the most important for supreme company. Businesses that make customers and employees happy flourish. It will lead to the prosperity of the region.

What kind of company is a good company?

I finished giving lectures at Wakayama University. I lectured over 15 times about business management for students of the Faculty of Systems Engineering.

What I wanted to tell was how to distinguish good companies. I want them to have their own criteria for judging whether it is good or not.

I think many of the graduates of this university will go to major companies. Could I give some good hints to them who is in the middle of their job hunting activities?

Finally, I imposed reports saying “What kind of company is a good company?” I am looking forward to reading them.