I am looking for a publisher to bring out my book of English language edition.

Through my work as a management consultant I have given advice to many executives. When a company is performing poorly, there are always underlying reasons. These reasons vary from company to company. When I looked into the causes, I found that there were ten main factors. I also found that companies that can clear all ten factors are more successful in business.

I have used this idea as the theme for many seminars in which I have lectured over the years. The audiences at these seminars usually seem very satisfied. In the questionnaires that they answer at the close of the event, they often write that my words help them to grasp the elements they need for management in an organized way. So to explain these contents carefully and in more detail, I thought it would be a
good idea to produce a book based on the seminar contents.

This is how I came to write the present book. This book has already been published in Japanese and now I am looking for a publisher to bring out an English language edition.


I have served as a lecturer at the Sakai Chamber of Commerce and Industry for the Foundation Preparation Seminar! !

I have been a lecturer at the Sakai Chamber of Commerce and Industry in Osaka on March 10, as a lecturer at the Foundation Preparation Seminar. It is a one day completion seminar packing a lot of knowledge from 10am to 5pm.

About 90 people participated on the day. A big venue was surrounded by enthusiasm of the students and my enthusiasm. I was able to do seminars with a moderate tension.

the contents are as follows.

  1. Think about founding
  2. What you need for managers
  3. Leverage your strengths
  4. Think about the motive for founding
  5. Foundation pattern
  6. About the founding plan
  7. Management strategy that takes advantage of strengths and opportunities
  8. Clarification of business concept
  9. Marketing Points
  10. 3C analysis
  11. Marketing 4P
  12. Points of fund planning
  13. Points of sales planning
  14. Information on the homepage, blog
  15. Opening of online shops and attracting customers, conversions
  16. SNS
  17. Use the cloud
  18. Start-up procedure

This picture is an explanation of the management ability as “2 What you need for managers”, and I introduce examples of how to manage my time. It is Yasuda’s time management method that is reflected on the slide, but I do the thing to find the gap time by dropping the schedule of the next week into the timetable at the weekend.

This is a picture I am talking about authority and responsibility in “1 thinking about founding”. Even if studying with such books as these founder ‘s minds, it is hard to understand. I explain to the students that they are putting their souls into words and making total sense.

I can not tell you all about the state of the seminar, but I think that the atmosphere has been transmitted. Everyone who intends to establish a business, a business school and a foundation seminar are held at various chambers of commerce and industry, commerce and industry etc in Japan. Why do not you take classes once?

The seminar about the construction business management at Kagoshima Pref in Japan.

Hello. I am Katsuya Yasuda from Yasuda Consulting. Today, I will introduce the seminar about the construction business management which I have given at the Kagoshima Chamber of Commerce and Industry on February 6.

I have given the lecture for entrepreneurs  at this Chamber of Commerce and Industry before. The stuff was satisfied with my lecture and asked me for the seminar of construction industry a few months ago.

Many people attended the seminar. it has only 90 minutes and included following 10 topics. I should keep talking all the time.

  1. Necessity of management philosophy
  2. Vision as the passing point of pursuit of ideals
  3. Companies’ strengths needed to reach a vision
  4. Environmental analysis to take advantage of strengths
  5. Management strategy for reaching vision
  6. Planning based on management strategy
  7. Management’s role
  8. Organizations that motivate employees
  9. Motivation
  10. Sociality to consider the significance of existence of a company

These 10 points make a company supreme. But such company doesn’t put the most importance on sales or profits.

How many customers became happy?

And how happy are the employees feeling in providing their products and services?

These 2 factors are the most important for supreme company. Businesses that make customers and employees happy flourish. It will lead to the prosperity of the region.

What kind of company is a good company?

I finished giving lectures at Wakayama University. I lectured over 15 times about business management for students of the Faculty of Systems Engineering.

What I wanted to tell was how to distinguish good companies. I want them to have their own criteria for judging whether it is good or not.

I think many of the graduates of this university will go to major companies. Could I give some good hints to them who is in the middle of their job hunting activities?

Finally, I imposed reports saying “What kind of company is a good company?” I am looking forward to reading them.

Advices to companies in Wakayam Pref.

I visit Wakayama Prefecture frequently for business consultation. Wakayama Prefecture is  famous for the world heritage Kumano Kodo.

Many companies are forced to face a harsh business environment for reasons such as the declining population unique to rural areas.

In such circumstances, I visited several small and medium enterprises and gave them various advices.

Themes are following…

Formulation of vision, utilization of subsidies, development of sales channels, business succession.

Regions will not be revitalized unless companies are in good health. We hope that many companies will thrive with advice in hints.

Business strategy seminar for local construction stores

Hello everyone. My name is Katsuya Yasuda from Yasuda Consulting. I will introduce the seminars for local construction stores which we have given in Shiga Pref Japan.

This seminar was organized by the local commerce and industry association. With the declining population and sluggish housing demand, the aim of this seminar is to get hints for the development of marketing routes for local construction companies who can not find a good way to compete with large house maker companies. The title of the seminar is “Strategic Seminar on Regional Attachment of Construction Stores”.  Many people who were tired of work participated and enthusiastically listened to my story.

The content on the first day is “Transmission of information: What is the best and only way to meet ideal customers?”

  1. What to send?
  2. Who is the target customer?
  3. Stick to customer’s point of view

On the second day, I talked with this title “Local Exchange: What is the ideal form to develop with the local community?

  1. Appearance of a construction shop prospering with the region
  2. Management philosophy and vision
  3. Where is the target customer?
  4. Think about event implementation

The common point is to “transmit values.” We asked everyone to think about various questions such as “What do you want to do through the housing construction industry?” “What is the company’s existential mean?” and “How about the human nature of management?” If the answer that came out leads to the happiness of the customer (owner), I explained that I would like you to carefully disseminate that.

I gave lectures about “Introduction of Japan and Japanese Management” at 3 colleges in India

Hello! My name is Katsuya Yasuda from Yasuda Consulting. I will report about my lectures in India.

I had a opportunities to have classes at following three colleges in India.

  3. SONA College of Technology

In these classes I talked about Japanese culture and Japanese management method. You can download PDF file as same as I showed by projector.



About 300 students attended my lecture.

Staff of this college suddenly required to shorten my term of class from 90 minutes to 60 minutes so I need to select my contents.

It is second college KONG ENGINEERING COLLEGE.

This college is larger than first one so I had about 1,000 students in my class.  I devised my lecture because I understood characteristics of Indian students. They use very special English called as Hinglish.Their pronunciation is very peculiar so I need to speak slower than usual.

This is third college SONA College of Technology.

I improve my lecture because the term given to me is very short. I chose some vital topics in my talk.

About 300 students attended my lecture.

I am looking for universities that allows me to take such classes. Please fill free to contact me.


Katsuya Yasuda
Manager of Yasuda Consulting
Tel: +81-90-8466-2358
Mail: yasucon@ea.main.jp
Web: http://eng.yasucon.jp
Facebook: https://www.facebook.com/katsuya.yasuda
(Japanese Only)
Linkedin: https://www.linkedin.com/in/yasuda-katsuya-a18710134/

I gave the lecture “How to use BCP for business, human resource, ICT” at Tokyo, Osaka, Aichi, Fukuoka.

Hello! I am Yasuda of Yasuda Consulting. I will write about the lecture “How to use BCP for business, human resource, ICT” which I have given at Tokyo, Osaka, Aichi, Fukuoka.

This seminar was held in ASKIDS Forum 2017 of Asakawa Systems Co., Ltd.

The lecture theme is “How to use BCP for business, human resource, ICT”.

The BCP (Business Continuity Plan) in the construction industry plays some important roles. They are not only the continuity of the company but also to protect guests, social infrastructure and new comer guests. It means the role of ensuring business continuity of customer companies.

BCP is an indispensable factor in considering the vision in the future. When we try making  BCP, it is necessary to advance not only business strategy but also human resource development and ICT.

At the seminar I explained the outline of BCP, how to make BCP and the importance of  viewpoint from the vision, human resource development and ICT.


I gave the lecture “How to Read and Use Statement of Financial Statements” at “Small Business Enterprise University Kansai School.”

Hello. It is Yasuda Consulting Yasuda. Today, I will introduce the story that I was a trainee lecturer of “How to read and utilize the settlement of accounts” at the small business enterprise school Kansai school for three days.

I am keeping giving this lecture every year since 2011. It is very important to accumulate the contents of the lecture every year to improve the satisfaction of the students by brushing up.

Well, about the content of the lecture, it is a long-term from 9:30 to 17:30 (1 hour break) for each 3 days. We will start by explaining the real basic matters of the income statement and the balance sheet while taking care of “viewpoint of management accounting”. Since most students don’t have bookkeeping knowledge, I do not use bookkeeping words at all. Even if it is important for bookkeeping or tax, I didn’t explain in the case where it was not needed in management company.

First of all from the income statement.

I didn’t explain the meaning of sales but the idea to increase sales.

Cost of sales … Unfortunately this item can be made bigger or smaller by valuation of inventory.  If the company doesn’t correctly take an inventory, cost of sales is not correct. Of course I will not tell you to revise it because it is not important. But you need to understand that it is bad to calculate the cost rate by incorrect value. You should grasp the actual situation.”

Next is the balance sheet.

Accounts receivables, inventory assets, fixed assets are  three brothers which are easy to get extra flesh. To shape up them is effective both in terms of efficiency and cash flow.

“Well then, it’s inventory reduction!”

But you need it to match your company’s business strategy. If your company’s strategy is to have much inventory, increasing inventory is not problem.

I also talked about various ways to reduce accounts receivable.

There is also a story saying “The short-term loan is ・ ・ ・ actually …” as for the debt. In Japan, many CEO invest his private money to company temporarily and it is booked as the short-term loan. And in many cases, this money will not be returned to CEO for ever.

I also explained In addition to the essentials to understand the settlement statement variously.

And next is about “reading financial statements”.

“Since it is a record of the past, it can not be helped to analyze an account statement …”

This opinion is a totally misunderstanding. “Reading a settlement statement” is “to know the future from the past.”

And entrance of financial analysis which does not use numbers. Meaning of standardized financial indicators and procedures of analysis etc.

On the second day I explained the meaning of many values from financial analysis and asked the group to discuss the three business cases. Members gathered at the training are coincidence, but for the first time ever. I took up as much discussion time as possible with the feeling that I wanted to communicate firmly.

Analysis and suggestions using the company’s financial statements on the last day. I asked all students to make an A4 size improvement proposal sheet.

During making sheet, many students gave me questions to solve their problems in their own companies.

And just before the last end. I talked about “Why do we need profits?” and “What is education for?”

I think that we need profits for being happy.


Education … for the development of the company … It is a lie. That is the second. Education is for themselves to enjoy life. The next is the development of the company.

I ended up with such a story.

I participated in the company’s training camp

Recently, I joined the company’s training camp. the company is Union Environment Co., Ltd., where I support management.
The purpose of the training camp is to formulate a vision and strategy consideration in formulating the management plan for the next term.

It was the first time for them to do such a training and the challenge for President Tsujino.

Since there are some newly added employees, we first gave a lecture about management plan and knowledge of management.

After that, President Tsujino reviewed this fiscal year and asked employees activities to do next year by using sticky notes.
(The third is me from the left.)

In discussion, I found one keyword. This is what President Tsujino had been suffering for a long time. In addition. This is what President Tsujino has always wanted to cultivate with employees.

By this discussion, the meaning and purpose of this camp has been confirmed again.

Next, This company has a clear vision. The 2020 vision that was formulated two years ago. In this camp, Some favorable conditions has been added for achievement of this vision.

So, how can we achieve the favorable conditions?

We did many tasks, writing on sticky notes, grouped them, putting out ideas…

We result;y got two strategies.

All of them confirmed that they can cooperate each other and keep motivation for achievement of the 2020 vision.

Vision -> Strategy -> Critical Success Factors

We clarified some activities according to strategies.

President Tsujino and I will make the management plan of next term after this camp.

Next day President Tsujino gave me a message of thanks. It seems I could support him. I am really happy.

I feel happy to be with this company. I can watch the growth of this company. They will continue to pursue the management philosophy and become happy in the achievement of vision.

I am proud of this work.